According to @adriannewman21, NFT project founders should view their holders not just as customers but as ambassadors, emphasizing that empowering a community of 10,000 holders can create a powerful digital brand presence, similar to leveraging a celebrity endorsement. This approach can significantly increase project loyalty and engagement, impacting secondary market trading volumes and floor prices for NFTs by fostering a stronger community-driven ecosystem (source: @adriannewman21).